luxury property marketing

Though selling your luxury properties is a daunting task but definitely not tougher than figuring out or solving a Rubik’s cube. Only a seller knows the amount of responsibility they have to shoulder while marketing such houses. To overcome the difficulties faced one has to enhance their marketing skills and expertise.


Estate agents dealing with such properties believe that there are few vital steps involved. Gathering adequate knowledge about those is a must if you want to ensure that your house is sold for an apt market price and within the expected time period.

Selling Or Marketing Your Luxury Property Will Become Easier With The Following Tips

    • Decide The Price

Pricing your house wisely helps in determining its market value. Quoting the highest price just because you are selling a luxury property is a strict no-no! Price them at competitive rates so that attracting potential buyers become easy. Opt for an in-depth market analysis by comparing their price with identical houses having similar amenities.

    • Consider Quality Photographs And Virtual Tours

When you are dealing with a lavish house, it is more about the quality rather than its size. Enhancing its value by opting for some quality images and videos of your house is indeed a wise move. Since a majority of the buyers start their hunt for the perfect home online, those images, videos, and virtual tours play a vital part in attracting them towards your property.

    • Determine The Time

Though you can sell your house all over the year, selecting the right time to list it is something that deserves high importance. If the property you are willing to sell if a waterfront house, offering it for sell during the winter months will prevent your buyers from experiencing its beauty while viewing. Understand the selling-points of your house in details before listing it in the real estate market.

    • Marketing Your House

With luxury property marketing becoming harder, sellers and estate agents are adopting various marketing tools. Make sure to include direct mailing, print advertising, and other online resources within your marketing strategy. The websites you are using to advertise your house should be mobile responsive. Adopting social media as a medium of marketing will help you experience maximum exposure.

    • Portraying The Lifestyle And Location Correctly

The luxury quotient of a home is generally enhanced due to the lavish lifestyle offered by it and its location. If your house comprises of a gym, yacht club privileges, swimming pool or clubhouse, try to showcase those through the information provided in the listing. Stressing on the advantages one can avail by residing in that location will definitely help in selling your house faster.

Mistakes To Avoid While Marketing Luxury Properties

  • Not gathering knowledge about the home selling process before listing.
  • Cutting corners while repairing your house before viewing.
  • Not de-cluttering your home during the staging process.
  • Getting too emotionally attached to your property.